Sofia is a junior studying advertising at BYU’s AdLab (yeah, the number one advertising program in the U.S.—no big deal). She’s also the Creative Director at AdThing, which sounds made up but is very real. Originally from Finland—one of the happiest countries on Earth—she somehow ended up in Provo, which is... a choice.

She’s been obsessed with advertising since elementary school (while other kids were playing tag, she was probably analyzing cereal commercials). Her brain is basically an idea factory that never clocks out—fortunately, she loves it (phew).