Salt Lake Crossing

Our team created a campaign aimed at soon-to-be graduates from the University of Utah, encouraging them to take the leap into adulthood by moving into Salt Lake Crossing. This living/working space, located in the heart of downtown Salt Lake City, is designed to be the perfect next step after college. The short-form video highlights the transition from dorm life to a more sophisticated, grown-up living experience, all while offering modern amenities that support both professional and personal growth. It’s time to stop living like a student and start living like the professional you’re about to be.