Our team worked on a campaign for Sadie B, a haircare brand designed specifically for young girls. Sadie B isn’t just about using clean ingredients to wash hair—it’s about empowering the next generation. The campaign focuses on encouraging young girls to see themselves as powerful and capable of achieving their dreams. It blends beauty with confidence, promoting self-love and reminding girls that they are more than just their hair—they’re capable of anything they set their minds to.

To accompany their launch at Target, our team created motivational cards to be given out with purchases. These cards were designed for girls to place on their mirrors, serving as daily reminders of their strength and potential.